Loy de Jager

Entrepreneurial by nature and strategic by design, Loy brings a driven, people-first approach to the world of real estate. As a founding force behind Upside Properties, he is passionate about building actionable systems that unlock growth — for the business, its clients, and the individuals he leads.

With a strong belief in accountability, purpose, and process, he thrives in leading teams toward measurable success, while always leaving space for curiosity and evolution. Loy is energized by the journey itself — embracing the unknown as a place where innovation and opportunity live.

Away from the office, he is a devoted family man and proud father of two daughters at Durban Girls’ College. A strong advocate for fitness, mental well-being, and community, he takes an active role in supporting the people closest to him — both personally and professionally.

In a market where service standards are often declining, Loy remains committed to delivering genuine, enduring value. His leadership at Upside Properties reflects a deep respect for the long game: cultivating trust, building resilient relationships, and helping clients succeed with clarity and confidence.